SEARCH ENGINE OPTIMISATION
Search Engine Optimisation (SEO) is what happens once your site is launched. You need people to find your website, and the main way to do this is to target a series of relevant keywords, and work out a strategy so that Google, Bing and the rest of them pick up on them.
There are numerous factors, both on and off page, affecting your search results, and SEO is the ongoing task of working through these factors, and striving to score as highly as possible on each. Google currently ranks over 200 of these factors.
We work hard to make sure that all the on-page factors are optimised in a considered and appropriate way, whether it be good clean code that’s easy for search engine spiders to crawl, to keyword strategy, alt attributes, snippet lengths, and more.
We also work hard to keep up to date with changes to these factors, and we aim at all times to stay on the right side of the line, avoiding penalties for our site rankings wherever possible.