As with all businesses, getting your product in front of your potential customers, at a price they are willing to pay, is key. “Build it and they will come” only works in the movies.

That’s why revenue management, and an accompanying distribution strategy, are fundamental. It’s no good selling high when everyone else is selling low. It’s no good offloading all your product early, just to watch the price shoot up as time passes.

You need to know where you’re going to sell, at what price, and when. That’s revenue management and distribution, in a nutshell. Get it right and you maximise your profit. Get it wrong and you’re throwing money away.

Ask us about how we can help you make money simply by doing these things right.